Web Site Development and Marketing
The late 1990's saw the proliferation of agencies scrambling to produce official actor sites. Those companies went the way of the dotcom bust because they did not provide any value or service to an actor's career beyond putting up a web site. By comparison, HCA has almost 10 years of experience in producing and marketing an actor's web site to work in conjunction with publicity campaigns, film festivals, studio marketing and agency support. Our approach to a web site is that it becomes an actor's personal online marketing tool that leverages and builds audiences for the long run. As an example, think about what happens to official movie sites after the movie is released - that's the difference between an actor's site versus a movie's site; long run vs short term marketing.
Additionally, we build the actor's audience community and can protect their online digital rights. For example, as an authorized Ebay VeRO rep, we protect actors from fraudulent use of their name, image and autographs. The actor's web site becomes their official 'presence' on the Internet, with their image and content controlled, dignified and consistent. If an actor supports charities or causes, their web site is ready to help.
Established actors need an official site to promote their film catalogue to new audiences. Up and coming actors need an official site to leverage reviews and to build an audience community. The web site has come of age as an important component of an actor's portfolio and the most cost-effective way to address many different audiences - from the press, the industry and the fans.
The Online Personal Assistant
The power of the Internet is that, with the right tools, an actor can be anywhere in the world and have access to a travel itinerary, press schedule, or shooting schedule. The Online Personal Assistant is an voice mail/email/web-based way of keeping on schedule without being intrusive.
Need help? HCA can provide scheduling, logistics and itinerary support. Marketing? We handle photo shoots, highlight reels, press kits, junkets, film festivals and event signings. And with the current concern about contaminated fan mail, HCA can also set-up an online mechanism to handle fan mail over the Internet.
Internet Publicity
With every journalist on the planet wired for email, an actor's web site can become an efficient online EPK, providing press releases, high-res photos, trailers and an actor's junket schedule. Technology should be a help not a hindrance. And we can set-up a web site to provide cost-effective publicity coverage in between projects and during a release campaign.
